Jewelry Merchandising & Luxury Market insights
Where craftsmanship meets strategy. We help jewelry houses refine their merchandising and captivate customers in Japan and Asia
our services
Four pillars to support your jewelry brand’s growth in Japan and APAC
APAC LUXURY INSIGHTS
Actionable insights into Chinese and APAC luxury consumers to capture tourist demand.
Merchandising strategy
Smart assortment and pricing strategies that balance creativity with commercial success.
NEW MARKET ENTRY ADVISORY
Tailored merchandising strategies for jewelry brands expanding into Japan and other global markets.
visual merchandising & retail experience
Luxury retail experiences that bring brand identity to life and engage customers worldwide.
MEET THE FOUNDER
Hi, I’m Vivian Tsang, founder of Alliage Consulting.
With over 15 years of experience in luxury merchandising at Dior, Dunhill, and Bulgari, I help jewelry brands turn creative vision into strategic growth and connect with international customers.
how we add value
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Global Luxury Experience
Decades of expertise across Dior, Bulgari, and Dunhill ensure strategies rooted in proven success.
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APAC Consumer Expertise
Deep understanding of Chinese and Hong Kong luxury shoppers helps brands capture valuable tourist demand.
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AI-Enhanced Analytics
Blending advanced data tools with merchandising know-how to deliver sharper insights and results.