LUXURY Merchandising STRATEGY FOR CRAFTSMANSHIP-LED BRANDS

Where craftsmanship meets strategy. We help fine jewelry and luxury lifestyle brands refine their merchandising, elevate retail experiences, and connect customers in Japan and across APAC.

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our services

Four pillars to support your craftsmanship-led brand’s growth in Japan and APAC

APAC LUXURY INSIGHTS

Merchandising strategy

NEW MARKET ENTRY ADVISORY

visual merchandising & retail experience

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MEET THE FOUNDER

Hi, I’m Vivian Tsang, founder of Alliage Consulting.

With over 15 years of experience across fine jewelry and luxury lifestyle products at Dior, Dunhill, and Bulgari, I help craftsmanship-led brands turn creative vision into strategic growth and connect with international customers.

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how we add value

  • Global Luxury Experience

    Decades of expertise across Dior, Bulgari, and Dunhill ensure strategies rooted in proven success.

  • APAC Consumer Expertise

    Deep understanding of Chinese and Hong Kong luxury shoppers helps brands capture valuable tourist demand.

  • AI-Enhanced Analytics

    Blending advanced data tools with merchandising know-how to deliver sharper insights and results.

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